Patagonia has formed an exclusive strategic research partnership with HeiQ, a Swiss textile technology innovator, to explore ways for a sustainable textile finishing technology to achieve high-performance breathable and durable water repellence (DWR).
Among HeiQ’s product portfolio, there are already several fluorine-free DWR technologies, including its Eco Dry product.
“At HeiQ, we carefully choose our brand partners before initiating a cooperative research project to ensure that the joint effort is going to create the highest value possible for both parties, and more importantly, for consumers,” said Colin Lantz, vice president of HeiQ Brandforce.
Lantz added, “Patagonia and HeiQ share the same vision that technology can perfect our every-day textile products. This formed the basis for this partnership.”
“Shattering the status quo for DWR is of paramount importance to Patagonia. However, we will not be successful unless we also achieve the quality and performance that our customers demand. A calculated partnership is a key means of doing so,” said Matt Dwyer, director of material innovation and development at Patagonia. “HeiQ is a natural partner in its ability to conduct world class research while commercializing high performing, sustainable textile finishes and we believe that together we can find a solution.”
Photo courtesy HeiQ
