Patagonia will  close all four of its stores in New York City until 3 p.m. Sunday to support the People’s Climate March, President and CEO Rose Marcario announced on a company blog. 

“The Peoples Climate March in New York City on Sunday, September 21 is a chance to make a big statement about the future of our planet,” she wrote on The Cleanest Line, one of the company’s blogs. “At Patagonia, weve decided that all four of our stores in NYC will remain closed until 3 p.m. that day so our employees will have the option to take part. And Im looking forward to joining them.

“All of us at Patagonia-and especially our colleagues in New York City-felt we could not conduct business as usual on the day of the march,” Marcario continued. “We knew we needed to take our place, help make a stand for future generations and inspire other businesses to do the same.”

Before the march Patagonia will host a gathering from 9 to 11 a.m. at its Upper West Side store (located at 426 Columbus Avenue) with voter advocacy and environmental non-profit organizations including Protect our Winters, Catskill Mountainkeeper, New Yorkers Against Fracking and HeadCount. Store employees will offer in-store giveaways and serve coffee and bagels (as long as supplies last) before heading to the streets to join the march.