Patagonia announced multiple changes to its global sales force.
Bruce Old has been promoted from senior director of global wholesale to vice president of global wholesale. In this role, Bruce will further develop Patagonia's global wholesale strategy, elevating the company’s brand presence across all specialty partners, continuing to build a best-in-class global customer service team. Bruce has more than 20 years of experience across multiple parts of the organization having worked in retail, wholesale and managing the customer service teams.
“Bruce is a major force behind the healthy growth of our wholesale business,” notes John Collins, Patagonia’s vice president of global sales. “He’s built exceptional relationships with the best dealers those invested in our mission and he provides excellent support to our talented sales teams around the world.”
Additionally, Walt Bailey transitioned from eastern sales manager to director of North American wholesale. In this role, Walt will oversee the rep teams and dealer relationships in the United States and Canada. Over the course of the last 15 years, Walt has successfully represented Patagonia as a sales rep and most recently as eastern sales manager. These roles, along with Walt’s background in outdoor specialty retail, have all uniquely prepared him for this role.
Gregor Finke moved from dealer services manager to director of dealer services. In this new role, he will assist the wholesale management team in the planning and execution of Patagonia’s specialty dealer focus. In addition, Gregor will provide support for the global wholesale business by sharing resources and expertise globally and continuing to lead the dealer services team in Reno.
Lastly, Matt O’Connor has accepted the role of western sales manager. Previously, Matt was a Patagonia Fish sales rep in 2008, where he quickly took on the wholesale business in the Rockies. Matt will continue to be based in Colorado, geographically well positioned to support dealers and to pursue his outdoor passions.
