In a newly forged agreement slated for implementation in 2009 and 2010, Nielsen Business Media Sports Group (NBM) and the Adventure Travel Trade Association (ATTA) announced today it will partner to deliver the first ever dedicated “adventure travel” presence within four selected NBM sports shows


In the agreement, Nielsen and the ATTA will introduce and establish innovative adventure travel-oriented conference content, exhibitions and sponsorship initiatives within NBM’s Outdoor Retailer Summer Market, Outdoor Retailer Winter Market, Interbike and Fly Fishing Retailer shows throughout 2009 and 2010. Read More in AdventureTravelNews.