Pard Optics secured U.S. nationwide rep agency coverage with the Blaze Sales Group, Hays and Associates, H&G Outdoors, and Odle Sales, providing the company with added sales support in all 50 states.
Pard Optics USA, headquartered in Reno, NV, will partner with distributors, big box retailers, buying group members, and independent dealers. Pard is entering the U.S. shooting sports market in the Thermal and Night Vision category after five consecutive years of double-digit growth in Europe and two recent Product of the Year awards from the British Shooting Show. Founded in 2017, Pard Optics is a manufacturer of Thermal and Night Vision equipment for the shooting sports industry.
“We are excited to embark upon a nationwide partnership with four experienced and respected rep agencies in 2023. Our company commitment to retail margins, consumer value propositions and domestic customer service will position us as an industry leader in the thermal and night vision space,” said Derick Cole, VP sales, Pard USA. “The margins that we bring to the table for our industry partners are exceptional, and the number of features and the user interface (UI) that we have built into our products is something that the consumer will appreciate.”
Blaze Sales Group brings 35 years of experience and will provide coverage in TN, NC, SC, MS, AL, GA, and FL.
With 40 years of industry experience, Hays and Associates will cover WV, VA, and portions of western PA.
Odle Sales has 35-plus years of experience and will cover CA, NV, UT, AZ, NM, TX, OK, AR, LA, ME, VT, NH, MA, CT, RI, NY, MD, NJ, DE, and portions of eastern PA.
H&G Outdoors also brings 40-plus years of experience and will service accounts in AK, HI, WA, OR, ID, MT, WY, CO, ND, SD, NE, KS, WI, MN, MI, IA, IL, MO, IN, OH and KY.
