Palladium hired Douglas Segal to serve as brand director for the Americas region, reporting directly to Palladium President Christophe Mortemousque. Amy Liu Schatt was appointed marketing manager, reporting directly to Palladium Global Marketing Director Olivier Heck.
Both Segal and Schatt’s positions are effective immediately.
“Douglas and Amy offer instrumental experience within their respective fields and are essential to Palladium’s new brand direction going into 2017,” said Mortemousque. “As we continue to globalize the Palladium brand, we are relying on their expertise and strong understanding of the North American marketplace to translate on an international scale.”
As brand director for the Americas, Segal is responsible for all aspects of the Palladium North American business including sales, product and repositioning of the brand. In his vision, Segal will refresh the timeless ethos of Palladium, and at the same time preserve its heritage and DNA. He will also be communicating the brand’s evolution beyond the Pampa and Baggy iconic silhouettes — this includes Palladium’s footbed technology and the brand’s technical advances within the waterproof market. Segal comes to Palladium with more than 12 years of experience in national and international sales, most recently at Dr. Martens and Camper.
“I’m very excited to join a true heritage brand — not many brands have successfully preserved its 70 years of history as Palladium has,” explained Segal. “My main focus is to cultivate this history as we take the brand to the future and keep a global perspective in mind.”
Schatt comes to Palladium with over 20 years of experience in the fashion marketing, communications, entertainment and editorial fields, most recently serving as director of marketing, business development and sales at Telestar Corporation. In her role as marketing manager for the Americas, Schatt will be charged with executing effective go to market strategies for North America as well as building Palladium’s brand awareness through integrated marketing campaigns, engaging content and successful communications plans.
“Palladium is at an exciting stage as a brand, with its 70th anniversary coming up next year and a brand refresh on the way,” said Schatt. “I’m thrilled to be part of a strong team of global minds to help bring Palladium to its next decade.”
Palladium is part of K-Swiss Global Brands (KSGB), a division of E.Land Group that also owns K-Swiss, PLDM, OTZ Shoes, Supra Footwear and the KR3W Denim Co.
