Paddlesports Retailer, the new official trade show of the paddlesports industry, has partnered with southeastern based public relations firm, Darby Communications. Effective immediately, Darby Communications will implement a media campaign to elevate awareness of the trade show – tailored for paddlers, by paddlers – in its inaugural year.
“We’re excited to welcome Darby Communications to the Paddlesports Retailer team,” said Show Manager Marcus Shoffner. “In addition to public relations expertise, they bring an intimate and authentic understanding of our industry that will be critical in developing a premier experience for our attendees.”
Paddlesports Retailer will debut August 29–September 1, 2017 in Madison, WI with an opening on-water demo followed by three days in the exhibition hall. Darby will manage consistent communication to buyers, as well as endemic and non-endemic media.
“We are very excited to play a role in elevating the success of Paddlesports Retailer in its seminal year,” said Darby Communications founder Coral Darby. “We intend to add to the originality of this show by creating an unparalleled experience for attending buyers and media.”
Photo courtesy Paddlesports Retailer
