Pacsun opened its newest location in San Diego’s Fashion Valley. The retail space features a modernist design formula and layout for the youth-centric retailer.
The Fashion Valley store is first brick-and-mortar location to pay homage to its foundation in mall culture.
The 4,277 square foot space, located on the upper level between Nike and Soleniverse, has an open-air façade with large-scale windows displaying Pacsun’s current collections. The interior includes fixtures and décor that tie into Fashion Valley’s experience as an outdoor center, including updated colors and materials to refine the Pacsun presentation, enhancing the overall store aesthetic.
“We are always looking for opportunities to improve our presence at prominent locations for consumers to be introduced and experience Pacsun firsthand through the best representation,” said Joel Quill, vice president, retail, Pacsun. “Considering its prestige in the area and closeness to our routes, we thought Fashion Valley was a fitting starting point for all new stores in the future.”
Within the redesign, additional IRL details combine the retailer’s physical and digital efforts with components that directly connect its social and digital channels, including streaming video, showcasing seasonal campaigns and content from social channels. The store will also provide more convenient shopping options, including Buy Online Pick up In Store, and Same Day Delivery.
“Evolving over time, and keeping in touch with our community of consumers, is what has contributed to Pacsun maintaining its reputation as being at the cutting edge of youth culture,” noted Brieane (Brie) Olson, president, Pacsun. “We are so grateful to be able to open more doors for our community, to provide a premium physical experience within spaces that encompass our brand ethos, and be able to integrate our recognized digital efforts for a holistic Pacsun experience.”
The Fashion Valley opening adds to the over 300 Pacsun locations nationwide, joining the 20 percent that are located in outdoor malls and four new stores that opened in 2022.
For Winter 2023, Pacsun will introduce its redesigned store format at Lennox in Atlanta and Fashion Island in Newport Beach, CA., along with other sites around the country in 2023. Each store will have a similar foundation, with design elements that embody that region’s locale.
Photo courtesy PacSun
