Pacsun continues its expansion of PS Reserve, the custom-curated resell platform for limited-edition streetwear apparel, sneakers and accessories, created in partnership with Magnolia Park owner and CEO Miki Guerra and Pacson.
Continuing the momentum of the resale initiative, Pacsun officially launched a dedicated PS Reserve space at Glendale Galleria in the Los Angeles area over the weekend. The PS Reserve section, headlined in neon, is showcased against marble walls with glass displays spotlighting each curated piece. This marks the second PS Reserve space in Southern California, following the first full wall in-store installment that went public at Pacsun’s Fashion Island location in December 2022.
In conjunction with the launch, Pacsun and Guerra released the Peace & Water collection by Miki and New Era Cap, showcasing headwear styles in colors adorned with the LA logo, paying homage to the roots of both brands.
“Growing up in the San Fernando Valley it is a childhood dream come true to see my family and company name (Mag Park) in bright lights inside of Pacsun. I’m extremely excited to continue to tell stories through my headwear design process, as well as curating an in-store experience in an amazing city like Glendale, CA.,” said Guerra.
“Since its inception two years ago, PS Reserve has become the go-to destination for the latest in resale streetwear fashion, and it’s great to see the initiative grow and be able to give our community more access to it in-store, in addition to online,” said Richard Cox, VP of men’s merchandising at Pacsun. “When we open a new shop, we like to offer up a new headwear drop together with the opening as an exclusive offering for the moment, and our consumers had an amazing response to the “Peace & Water” collection over the weekend.”
PS Reserve regularly launches new collections every month offering exclusive access to coveted brands for consumers to “remain at the vanguard of trendsetting styles.” The Peace & Water collection is the third headwear launch under PR Reserve. In December 2022, the Pink Mocha and Friends collections were dropped in tandem with the Fashion Island PS Reserve space. Pacsun reported plans to continue a similar cadence with new space openings in the future.
Photo courtesy PS Rserve
