Pacsun has opened its first Pacsun Kids store at Mall of America. It caters to kids between the ages of 4-to-14 years old.
In 2022, Pacsun plans to open five additional Pacsun Kids stores. All stores will feature the Pacsun Kids brand, along with partnered brands, including Land Rover, Fear of God Essentials, Adidas, Santa Cruz, Vans, Champion, and others.
“At Pacsun, we want our consumers to be free to express themselves and choose what they want to wear without boundaries, which was the driving factor behind introducing our Pacsun Kids label, completely without gender,” said Brie Olson, president, Pacsun. “Expanding our offerings at the store level at Mall of America, where we’ve offered our main collection for years, was very important to us to continue empowering our youngest consumers yet to pick what they want from a Pacsun label and store created just for them.”
After the official launch of the Pacsun Kids category earlier this year, Pacsun organized several Kids’ live streams and pop-ups, including one at its Santa Monica location, the Irvine Spectrum Center in California, and most recently at its Scottsdale, AZ store. The brand will look to host more kids live stream events in its Cerritos, CA store and Brea Mall, which are new locations for the brand’s upcoming Pacsun dedicated Kids spaces.
