Pacsun has launched “Pre-Loved Pac,” enabling customers to buy and sell pre-owned items for Pacsun credit and shop pre-owned directly through the Pacsun website. The service is in partnership with ThredUp.
“At Pacsun, we are committed to digital innovation and delivering services that our customers will love and use. Our community already embraced sustainable fashion, and we wanted to incorporate that into our brand experience,” said Mimi Ruiz, vice president of e-commerce at Pacsun. “When we learned about ThredUP’s RaaS offering, we thought it would be a great fit. By leveraging ThredUP’s proprietary technology, we could quickly get our resale program up and running, bringing value to our customers while also reducing our carbon footprint.”
“Pacsun understands its customers deeper than most brands I’ve worked with. Incorporating resale into its business made sense for multiple reasons, mostly because it delivers a service that its customers are already tapping into,” said James Reinhart, CEO, ThredUP. “With Pacsun’s Gen Z customer base, resale is not only an ideal fit for the company’s demographic, but it is also an untapped growth channel for the business.”
