Pacsun reported a leadership transition in which Brie Olson, Pacsun president and Board member, will be appointed co-chief executive officer with Co-CEO Mike Relich, effective March 9, 2023.

Alfred Chang will step down after 17 years with the company to join Fear of God, a Pacsun brand partner, as CEO. Chang will stay on as Co-CEO until March 8 to facilitate the transition and will remain a board member after joining Fear of God.

Olson has over two decades of experience in the retail industry, including 17 years at Pacsun, and has worked as president and as a member of the Pacsun Board of Directors since May 2021.

Olson joined Pacsun in 2006 as senior design director of women’s and has held roles of increasing responsibility. Before being named president in 2021, she held the titles of chief brand officer, chief merchandising officer and senior vice president, Merchandising and Design.

Olson has overseen the design and execution of multiple partnerships for the company, including with The Metropolitan Museum of Art, Formula 1, Emma Chamberlain, and Storm Reid. She introduced Pacsun’s gender-neutral collection, Colour Theory, and spearheaded Pacsun’s entry into the Kids’ category with Pacsun Kids. Olson also leads the company’s AI and metaverse initiatives, including activations on Roblox and the brand’s partnership with virtual influencer, Miquela.

Photo courtesy PacSun/Brie Olson