Pacific Sunwear of California, Inc. announced that it will unveil a new specialty footwear and accessories concept, One Thousand Steps, sometime in early 2006. The new mall-based concept will target 18-24 year old customers and will feature an assortment of casual, fashion-forward, branded footwear, and related accessories.
“Footwear has been a highly successful part of our assortment in PacSun stores,” commented Seth Johnson, chief executive officer. “One Thousand Steps will enable us to leverage our brand management skills in what we believe is an underserved market. This new concept gives us an exciting growth vehicle that adds a new and distinct customer base to our business. Combined with our existing PacSun and d.e.m.o. businesses, we will have the opportunity to achieve significant sales and profit growth in the future.”
Plans call for 8-10 stores averaging around 2,500 square feet to open during the first half of 2006. The company believes that One Thousand Steps can ultimately grow to 600-800 locations.