Pacific Sunwear of California total sales for the four weeks of August of fiscal 2004 were $155.2 million, an increase of 13.5% over total sales of $136.7 million for the four weeks of August of fiscal 2003. Company same store sales increased 3.7% for the comparable four-week period ended Aug. 28, 2004, on top of a 15.6% same store sales increase in August 2003. PacSun same store sales increased 3.9% and d.e.m.o. same store sales increased 2.0%.

Total sales for the first seven months (30 weeks) of fiscal 2004 were $675.2 million, an increase of 18.6% over total sales of $569.4 million for the first seven months (30 weeks) of fiscal 2003. Company same store sales increased 8.1% for the first seven months (30 weeks) of fiscal 2004 with PacSun same store sales up 8.6% and d.e.m.o. same store sales up 4.1%.