Pacific Outdoor Equipment has added Jake Cook to their Marketing/PR team. Cook will focus on growing the Bozeman, Montana based companys brand exposure and work with media representatives to help educate consumers on the benefits of POEs technology to produce experience enhancing, durable gear with less impact on the environment.
“Pacific Outdoor Equipment has always impressed me with their innovative approaches to designing and manufacturing gear,” said Cook. “Their recent announcement that they will be PVC free in all products for 2007 reinforces the fact theyre a company with an eye on the big picture. I feel thrilled to be a part of that conscious effort.” Cook comes to Pacific Outdoor from Simms Fishing Products, also in Bozeman, Montana.
