After 35 years at the helm, Pacific Market International (PMI) founder Rob Harris is proud to announce Bob Keller’s appointment as the new CEO.
Effective immediately, Keller is responsible for day-to-day operations of the company, reporting to the board of directors, while Harris transitions to the role of PMI’s chairman of the board.
As the company’s second CEO, Keller has the background and personality to lead PMI’s family of brands including Stanley, Aladdin and Migo, into the next 30-plus years. “PMI is a team of dedicated individuals, and as a proven, people-oriented leader–deeply committed to the same values that have made this such a great company. I have the utmost confidence that Bob will succeed in this role, and the team will benefit from his extensive experience,” stated Harris.
Keller was previously CEO of Escalade Inc. for nearly nine years, where he led its transformation into a focused sporting goods and outdoor recreation company. Significant results during Keller’s tenure included strengthened product innovation and brand marketing, streamlined operations and dramatically improved financial results. Keller has worked for several best-in-class consumer product companies, including Coca-Cola, Clorox, Vista Outdoor and Russell Athletic.
Keller stated, “I am thrilled and honored to join the PMI team and lead the transition from a founder-led to founder-inspired organization. Rob is a true visionary who has built a world class company with a vibrant culture. His values and entrepreneurial spirit will continue to inspire and guide us in the future.”
Greg Ackard has also joined PMI as the new executive vice president of North American Sales with responsibility for overseeing all facets of PMI’s North American Sales Team. Ackard has an impressive background in consumer-packaged goods across multiple product categories and trade channels according to Keller. “Greg’s tremendous experience in sales and leadership will be an excellent fit with the needs and demands of PMI in this highly competitive and changing consumer environment,” he added.
Most recently Ackard was the president of Renfro Corporation’s largest operating division and was responsible for leading the sales, marketing, product development and merchandising functions of that company.
Bringing their respective proven track records of facilitating long-term growth, Keller and Ackard assume the task to continue elevating PMI’s brand portfolio in a manner which exceeds the customer’s expectations in both existing and new markets. Their leadership and experience will be instrumental in building world-class teams focused on capturing consumer demand and expanding PMI’s marketplace presence.