OxeFit has added investors in the company’s latest $17.5 million round of funding. The AI-driven health and fitness experiences company tapped Dave Asprey and Anne Mahlum as new investors, raising the total to over $70 million.

The owner of Upgrade Labs and founder of Solidcore reportedly joined a deep bench of notable investors who have turned to OxeFit to achieve personal health and fitness goals, including soccer legend Harry Kane, pro golfer Dustin Johnson and NFL quarterback Dak Prescott. The company reported that with continued interest from entrepreneur and pro-athlete investors, it would use the new funding to further deliver on bringing AI to its health and fitness experiences.

OxeFit is a digital fitness and tech company that manufactures the XP1 and XS1 strength training systems evolving connected fitness through advanced robotics and artificial intelligence (AI).

“Anchored by products (XP1 and XS1) that enable an ecosystem of deep data, the OxeFit experience includes the most technologically-advanced platforms, innovative health and wellness programs, gamification, and a robust content library that allows anyone to live healthier,” the company said in a media release.

“Technology has unleashed an incredible amount of data that we can use to better ourselves mentally and physically. OxeFit’s XP1 and XS1 cracked the code on delivering the tools you need to do exactly what your body needs to become healthier and more powerful in very little time. It’s so much more than just a gym,” said entrepreneur, author and recognized “father of biohacking,” Dave Asprey. “That’s why I’m thrilled to have added OxeFit to over 30 locations of Upgrade Labs, and I’m even more thrilled to join the OxeFit team. Together, we will transform the way we work out and live healthier, longer lives with science.”

“I look at a lot of investments and OxeFit won this category for me with a product that is head and shoulders above the competition and a talented team who knows how to execute.” said Solidcore founder Anne Mahlum. “I am incredibly excited to be part of this company that is changing the future of fitness with personalized data to help people achieve their health and wellness goals.”

OxeFit’s core technology (hardware and software) “integrates AI, robotics, movement and performance tracking, advanced coaching, and analytics, all driven by data science to connect, collaborate, and transform individuals’ health.”

“OxeFit’s XP1 and XS1 are the only products to fully integrate a user’s data from cardio, strength, balance, and gaming—allowing it to be analyzed holistically—a key differentiator in providing our users with an AI-driven training experience and the personalized insights that map to their goals and abilities,” said Rab Shanableh, CEO of OxeFit. “Dave and Anne have long pioneered a data-driven approach to healthier living, and we could not be more excited to bring their expertise to OxeFit as we continue to deliver on our mission.”

Image courtesy OxeFit (XS1 Peak)