Overland Expo, part of the portfolio of events owned and managed by Emerald Holding, Inc. serving the Outdoor industry, including Outdoor Retailer and Surf Expo, reportedly saw record attendance following the conclusion of its Overland Expo West event, held May 19-21 at Ft. Tuthill in Flagstaff, AZ.
Overland Expo West 2023, an event for do-it-yourself adventure travel enthusiasts, hosted over 400 exhibitors and more than 30,000 attendees—a six-percent year-over-year increase in attendance.
“The continued growth of the Overlanding market coupled with Overland Expo’s reputation for being the must-attend event for Overlanders and brands that serve the Overland community alike are the key drivers behind the event’s consistent increase in participation, prominence and influence,” said Emerald Consumer Events Marketing SVP Jessica Kirchner. “Our goal is to provide the premier platform for the Overland community to build relationships, optimize business opportunities, learn, and discover. We are hyper-focused on delivering customer-centric experiences that support the heightened success of exhibitors and education providers,” continued Kirchner.
In addition to patronizing more than 400 onsite exhibiting brands, including large multinationals and small startups, consumers attended more than 448 hours of classes, seminars, demos, activities, slideshows, and films hosted by 136 presenters, trainers and VIPs.
“Over the last year, Emerald’s Outdoor Retailer, Outdoor Adventure Expo, and Overland Expo Series have served as a vibrant stage, uniting over 1,700 outdoor brands with retailers and consumers,” said Jeff Davis, GVP, Action Sports, Emerald. “Building upon this foundation, the recent acquisition of the Overland Expo series at the start of 2023 exemplifies Emerald’s goal to serve the entire outdoor recreation and action sports ecosystem. Our objective is to seamlessly connect manufacturers, retailers and consumers, fostering a symbiotic relationship that propels collective growth and success for our valued customers and the industry at large.”
