OvareVentures has added to its portfolio of outdoor businesses with the acquisition of Pulse Boot Lab and Ski Company based in Revelstoke, British Columbia.
“We have a remarkable opportunity to reshape the outdoor retail landscape with curated stores and a seamless e-commerce experience,” noted Jordan F. Reber, Chairman and CEO, OvareGroup. “Pulse Boot Lab is an ideal fit for us, and our intent is to support their growth and bring our collection of outdoor brands together in Revelstoke, a city built for outdoor growth.”
OvareVentures also purchased the Pulse Fit System.
The company will provide capital investment and several OvareGroup companies will provide creative and marketing services, including strategy, e-commerce support and creative development to scale the businesses. OvareVentures intends to expand Pulse’s footprint by adding to its merchandising mix and offering the Pulse Fit System through future outdoor store acquisitions.
With over two decades of experience in the global ski industry, Pulse Boot Lab Founder, Kai Palkeinen, and his team will continue to lead the brand. Prior to opening the boot fitting business in 2015, Palkeinen and employees spent 20 years working internationally with retailers and athletes in Japan and Chamonix, France.
“We’re thrilled to be joining the OvareVentures family and look forward to the extensive marketing and e-commerce support they’ll provide not only for ski boots but throughout the outdoor industry,” noted Palkeinen. “We’re also excited about the synergies and cross-selling opportunities with their other outdoor brands.”
Photo courtesy Pulse Boot Lab And Ski Company
