SGB Outdoor

VF Corp. Appoints Sun Choe as Vans Global Brand President

Michelle (Sun) Choe has nearly three decades of experience leading design and merchandising for global brands, including Lululemon, Marc Jacobs, West Elm, Madewell, Urban Outfitters, Levi’s, and the Gap. She joins VF from Lululemon, where she has worked as the chief product officer for the past seven years.

Report: The 2023/24 Snow Sports Season Ranked as Fifth Best Historically

The Rocky Mountain region remains the most visited, reporting 26.7 million skier visits, followed by the Northeast at 12.4 million and the Pacific Southwest at 8.0 million. The Midwest was the No.4 region, tallying 4.8 million visits despite reporting the largest decrease (-26.7 percent) compared to the prior season.