
EXEC: Wall Street Sounds Off on VF Corp’s Supreme Sale
SGB Executive compiled input from notes produced by a range of Wall Street sell-side analysts to get a feel for how the deal is being viewed and measure if the perspectives of the Street are fairly universal. They were not.

GoPro Takes Movie Goers Into the Eye of The Storm in Twisters
Director Lee Issac Chung and the team behind Twisters found GoPro cameras invaluable in making the action movie coming to U.S. theaters on July 19.

The Conservation Alliance Welcomes New Executive Director
Hendricks joined TCA from Rivian, where he was the director of community sustainability. Before Rivian, Hendricks was an instructor in the University of Colorado’s Masters of the Environment Program and spent eight years leading Patagonia’s social and environmental impact initiatives.

Beyond, Inc. Re-Launches Overstock.com with Expansion of Categories
The revived Overstock.com, another retail rehab project led by investor and business mentor Marcus Lemonis, now has an inventory lineup that includes closeouts, liquidation, factory direct, and reverse logistics merchandise.

International Olympic Committee Urged to Terminate Soda Sponsorships
Leading global health experts and advocates are urgently calling for the end of soda sponsorships at sporting events worldwide, through a new campaign “Kick Big Soda Out of Sport.”

Black Diamond Parent Taps Tripp Wycoff to Lead Rhino-Rack Americas Unit
Former Thule executive is now GM of the Americas region, David Cook is global head of OEM and Daniel Bruntsch is head of EMEA sales for the segment that manages the Rhino-Rack, Maxtrax, and Tred Outdoors brands.

EXEC: Mips Posts Sharp Increase in Q2 Sales as Bike Helmets Recover
Mips saw its turnaround efforts pick up significant momentum in the second quarter, posting strong growth and doubling its earnings for the three-month period ended June 30.

Birkenstock to Open First Storefront in Paris
Founded in 1774, Birkenstock’s first free-standing store will open on July 20 in Paris’ Marais district.

Birkenstock Promotes Van Schalkwyk to Managing Director Pasewalk Facility
Thomas van Schalkwyk, a South African national, oversees the daily operations at Birkenstock’s newest 35,000-square-meter production factory in the Berlin-Szczecin industrial park near Pasewalk, Germany. He has extensive experience in the manufacturing sector.

CBP Officers Seize Crocs Counterfeit Clogs at Rochester Port of Entry
Officers at the Rochester port of entry seized various designer items, including beauty products and dietary supplements, along with a shipment of Crocs Classic Clogs, for bearing counterfeit trademarks.

Crocs, Inc. and Mosaic Brand Limited Settle Australia Lawsuit
Crocs filed the case against Mosaic in late 2021 when the company found that Mosaic was selling footwear that Crocs alleged was deceptively similar to its Classic Clog.

Play It Again Sports Parent Sees Flat Q2 on Planned Decline in Leasing Revenue
The company recently made the decision to no longer solicit new leasing customers and pursue an orderly run-off of its middle-market leasing portfolio. Resulting leasing revenue was halved year-over-year.

Skechers Expands United Legwear & Apparel Partnership with EU and UK Distribution
Skechers will now have dedicated showroom space at ULAC Europe B.V.’s headquarters in Amsterdam and in its London showroom for its lifestyle and performance socks for men, women and kids.

Sport-Brella Launches Sol-Breeze Shelter
The Sport-Brella Sol-Breeze is an open-walled shelter that provides full visibility with overhead coverage.

EXEC: Thule Posts Tepid Q2 Sales Growth; U.S. Market Seen as “Weak but Positive”
The North American market continued to be challenging with a high level of promotional activity. Sales of bike-related products, Juvenile & Pet and Thule branded products in Packs, Bags & Luggage showed growth in the region.