Adidas “You Got This” Chapter Two
Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.
EXEC: Vista Delays CSG Merger Vote Again as Large Investor Opposes Deal
The company noted in a media release that October 9 is the last possible date for the company to hold the special meeting ahead of the October 15, 2024 termination date in the merger agreement with CSG. A large investor said not so fast.
Outerknown Partners with Keel Labs on Next-Gen Blanket Shirt
Outerknown released a limited-edition Blanket Shirt made with Kelsun, a seaweed-based fiber from Keel Labs. This is the first commercially available garment made with the product.
Thorogood Launches Work Boots for Women
With over 130 years of experience crafting American-made boots, Thorogood brings its craftsmanship, durability and style to its women’s-specific work boot collection.
Thor Industries Taking Cautious Look Ahead as Fiscal Year-End Backlog Falls $3.37B
The company may be taking some solace in an improvement in gross margin for the fiscal fourth quarter ended July 31 because there wasn’t much else to hang its hat of in a very difficult year for the RV market, or high-end discretionary purchases, in general.
EXEC: Leatt Partners with ZyroFisher in Distribution Deal for UK and Ireland
ZyroFisher will begin distributing Leatt products in the UK and Ireland in Spring 2025, with pre-orders starting November 2024, providing a larger portfolio of mountain bike-oriented protective products.
Gearhead Outfitters Converts Pinnacle Location to Patagonia Concept Shop
The retailer said the store will be exclusively focused on offering an expanded line of Patagonia products, along with other premium brands such as On, Hoka, Birkenstock, Altra, Danner, and Smartwool, curated to complement Patagonia’s offerings.
Thor x Harbinger Create E-Chassis Designed to Power Class A Motorhomes
“Electrification will play a central role in the future of mobility, including RVing. This first-of-its-kind hybrid platform and our ongoing collaboration with Harbinger are reinforcing Thor’s leadership in this segment.” —Bob Martin, President and CEO, Thor Industries
Dunlop Protective Footwear Gets New Majority Owner
The EQT Mid Market Europe fund has reportedly agreed to sell its majority stake in Dunlop Protective Footwear to Gilde Equity Management (GEM). Financial details of the transaction have not been disclosed.
Fjällräven is Latest Brand to Launch Resale Marketplace Site
The company launched Fjällräven Pre-Loved, a peer-to-peer resale marketplace where customers across the U.S. can buy and sell second hand Fjällräven apparel, bags and gear.
OIA Appoints Senior Director of Advocacy and Government Affairs
Jaclyn Levy is reported to be a “seasoned public policy leader and brings a unique perspective and a strong track record of implementing innovative solutions across diverse industries into her new role.”
Alterra Names President of Mike Wiegele Helicopter Skiing
Elias Ortner has been named President and COO of Mike Wiegele Helicopter Skiing
Bicycle Transit Systems to Acquire BCycle from Trek
The acquisition, expected to close in October, will allow Bicycle Transit Systems to expand mobility options in cities nationwide with solutions for building, installing and managing docked e-bike share.
NBDA Elects Three New Board Members
Shirley Gonzalos of Pedal the Peaks, Chelsea Kulp of Shore Brake Cyclery and Paul Tobio of Ryder Bikes bring a wealth of experience and a passion for strengthening specialty bicycle retailers and the cycling industry.
BRP Expands Presence in Palm Bay, Inaugurates New Design & Innovation Center
The parent company of the Ski-Doo, Sea-Doo and Lynx power sports brands, has opened its Design & Innovation Center in Palm Bay, FL, continuing its regional expansion.
