
Reebok Secures Outerwear Licensee for the UK and Europe
Authentic expanded its partnership with Focus Brands to include designing, manufacturing and distributing Reebok-branded outerwear across the UK and Europe for men, women and kids.

EXEC: Investor Pressure Builds on Vista Outdoor Ahead of Ammo Sale Vote
Investor groups from the two sides of the vote scheduled for July 27 have been making their preferences known, and analysts and advisors have weighed in with their views. After rescheduling a vote three times, tomorrow is V-Day.

Outdoor Recreation Roundtable Appoints Three to Board of Directors
ORR appointed attorney and Native American advocate Charles W. Galbraith, HR and DEI specialist Chandria Harris and Renee Jones, vice president of marketing for Thor Industries, to its Board of Directors.

Alterra’s Schweitzer Operation Acquires Selkirk Powder Business
Selkirk Powder’s guided backcountry snowmobile and cat ski operation operates adjacent to Schweitzer with an additional 4,350 acres of skiable terrain from the backside of the resort.

Scott USA Appoints Chief Operating Officer
In his new role, Jake Dudek will oversee teams across finance, operations and e-commerce, driving commercial strategy and operations for Scott’s portfolio of sporting equipment brands in the USA.

Bass Pro Shops Plans to Open Fifth Minnesota Location
The 70,000-square-foot space, which will be on Haines Road in Hermantown, accessible via U.S. Highway 53, is due to open in the first half of 2025.

REI Opens Distribution Center in Tennessee
The 400,000-square-feet DC reportedly “complements REI’s three existing distribution centers in Bedford, PA; Goodyear, AZ; and Sumner, WA.”

EXEC: Newell Outdoor & Rec Segment to See H2 Upside Under New CEO
The company’s Outdoor & Recreation segment remains the firm’s “weakest” division from a profitability and sales perspective and “most in need of a turnaround” and new leadership in the segment are now in place in Atlanta.

Report: U.S. Consumer Sentiment Drops to 8-Month Low in July
The University of Michigan’s consumer sentiment index fell to 66.4 in July from June’s 68.2. Economists polled by FactSet had expected the reading to come in at 66.5.

Lâmo Sheepskin Rebrands to Reflect Category Expansion
The pivot to the new brand name Mykos reflects the company’s move to become a “more extensive footwear destination, with a collection of sandals, boots, slippers, moccasins, and sneakers that symbolize an active lifestyle.”

Camber Outdoors to Cease Operations in August
The Camber Board and leadership reported it will cease operations in late August 2024 because of “continued industry headwinds combined with the fact that outdoor industry companies are moving beyond the focused workplace tools that Camber Outdoors traditionally has provided.”

EXEC: Columbia Sportswear Sees Return to Wholesale Growth in Spring 2025
The home of the Columbia, Sorel, Mountain Hardwear and Prana brands reported that early indications from the spring ’25 Wholesale order book suggests a return to growth in the Wholesale business in the first half of ’25.

Go Guarded! Self Defense Tools for Runners
Jodi Fisher founded Go Guarded, manufacturing self-defense tools for women, runners and the outdoor enthusiast.

Leki USA Appoints GM as Greg Wozer Resigns as President
Wozer will remain an integral part of the Leki organization as a senior advisor, supporting the company’s strategic direction. Previously O’Donoghue held positions as sales manager for Johnson Outdoors, Kulkea, Uvex, and Atomic and product manager for Nordica.

EXEC: Hoka DTC Drives Fiscal Q1 Growth; Dick’s and JD Sports Boost U.S. Wholesale
The brand saw accelerated DTC growth and continued strong wholesale gains helped drive a 29.7 percent jump in Hoka sales in fiscal Q1 ended June 30. Hoka’s parent company also called out the sales of the Sanuk business in July.