
Inov-8 Brings Graphene To Footwear
Inov-8 in a partnership with the University of Manchester has become the first company to bring the advanced material Graphene to running and fitness shoes.

Maine Outdoor Brands Formed To Fuel Maine’s Outdoor Recreation Economy
An alliance of like-minded business leaders and entrepreneurs representing Maine-based outdoor product and recreation interests, recently launched Maine Outdoor Brands (MOB) with the desire of working collaboratively to ignite Maine’s outdoor recreation economy.

Roots Sees 13 Percent Q3 Revenue Growth
Roots, the Canadian lifestyle retailer, reported earnings on an adjusted basis rose 25.9 percent in the third quarter as sales grew 13 percent.

Billabong Announces Exclusive Collaboration With Iggy Pop
Billabong released the Iggy Pop x Billabong LAB collection, an exclusive apparel and accessory collaboration with the iconic musician.
SleepScore Enlists Surf Legend Laird Hamilton As Brand Ambassador
SleepScore Labs, the sleep improvement and solutions company, announced waterman Laird Hamilton will join the organization as a brand ambassador to promote the positive effects of sleep and rest on well-being.

Birkenstock Discontinuing Amazon Deliveries In Europe
Birkenstock GmbH & Co. KG and its affiliated companies are terminating their business relations with Amazon EU S.à.r.l. with effect from January 1, 2018.
L.L. Bean Chairman Joins UNH Foundation
Shawn Gorman ’89 — who is only the third chairman in L.L. Bean’s century-plus history — is now the newest member of the UNH (University of New Hampshire) Foundation’s board of directors.
Deckers Reminds Stockholders To Vote For Deckers’ Nominees
Deckers Brands again issued a press release urging stockholders to vote TODAY “FOR” ALL of Deckers’ nominees on the WHITE proxy card at its annual meeting on December 14.

VF Corp. Announces New Sustainability & Responsibility Strategy
VF Corp. announced its new global sustainability and responsibility strategy, Made for Change. Made for Change outlines VF’s aspirations for advancing environmental and social improvements across its business, portfolio of brands, global supply chain and communities worldwide.

Cosmic Hosts Skimo Event At Eldora Mountain Resort
On December 1-2, racers from all over the world arrived in the Front Range of Colorado to race in a two-day format at Eldora Mountain Resort.

Chums, Beyond Coastal Bolster Marketing Department With Two New Hires
Chums and its sister brand Beyond Coastal hired James Denhalter and Aimee Evans to grow their marketing department.

Aisle Talk, Week Of December 4
Top headlines from the active lifestyle industry you may have missed this week.

Duluth Holdings Posts Q3 Loss On Retail Expansion Costs
Duluth Holdings, the parent of Duluth Trading, reported a loss in the third quarter due to the costs of its aggressive store expansion but the store openings helped revenues run up 25.0 percent in the period.
Big Rock Sports Seeing Strong Show Registration
Based on registration numbers, officials from Big Rock Sports are expecting a strong turnout for their annual 2018 Fishing and Shooting Shows, which will be held in Las Vegas, NV from January 3–5 and Raleigh, NC from January 5–7.
Moody’s Downgrades Vista Outdoor’s Debt Ratings
The downgrade reflects Vista’s weak operating performance and deteriorating credit metrics and Moody’s view that they will remain weak for an extended period.