SGB Outdoor

Ombraz to Open First Pop-Up in Boulder

The direct-to-consumer venue will showcase the brand’s lineup of six armless sunglasses and limited-edition colorways available in-shop during the event that runs from April 4 to June 30.

L.L.Bean is Heading to Florida!

The 17,000-square-foot store will be located at the University Town Center in Sarasota near UTC’s Target, Best Buy and Old Navy. The new Bean location was previously a Bed Bath & Beyond.

Rossignol Enters Trail Running Category

“​​​​We are shifting from being a winter sports brand to a mountain sports brand,” said Vincent Wauters, CEO, Rossignol group. On select price points, Rossignol is competing directly with names like Salomon and Hoka.