Steiner Optics Hires Firearms Industry Vet As National Sales Manager
Steiner Optics hired Dave Pasienski as the national sales manager, bringing nearly two decades of industry experience to the position.

Survey: Gen Z Still Prefers Nike, Chick-Fil-A and Goldfish; Off-Price Gets More Attention
Investment bank Piper Sandler Companies completed its 45th semi-annual Taking Stock With Teens survey in partnership with Deca. The Piper Sandler survey highlights discretionary spending trends and brand preferences from 5,690 teens across 47 U.S. states with an average age of 16.2 years.
Chums Adds To Team Of Independent Sales Reps
Chums continues to focus on growing its specialty retail business, expanding its rep force to include Rocky Mountain Rep Group, Rep Monsters and independent sales rep Allen Breeding.
Open Cycle Recalls Certain Branded Bikes And Framesets
Open Cycle AG recalled Open Cycle-branded bicycles, models U.P. Ekar, Upper Ekar, Wide Ekar, Mind Ekar, and all Open Cycle framesets using a Campagnolo hydraulic rear disc brake. The rear brake could fail, posing a crash hazard.
Cannondale Recalls Tesoro Neo X Speed E-Bikes
Cycling Sports Group recalled certain Cannondale Tesoro Neo X Speed e-bikes in cooperation with the U.S. Consumer Product Safety Commission. The hand brakes do not meet U.S. safety standards—they do meet European safety standards, but those are reversed from the U.S. safety standards, posing fall and injury hazards to the riders.

Boardriders, Inc.’s Debt Ratings Upgrade Report Reveals ABG Deal Priced At $1.25 Billion
Moody’s Investors Service placed Boardriders, Inc.’s debt ratings on review for upgrade following the announcement that Authentic Brands Group (ABG) has made a binding offer to acquire the company. The report revealed the purchase price is approximately $1.25 billion.

Study: Mercury Marine Has $5.4 Billion Annual Impact On Fond du Lac, WI Area
According to a new study conducted by Envision Greater Fond du Lac, Mercury Marine (a division of Brunswick Corporation), headquartered in Fond du Lac, has a $5.4 billion annual economic impact on the local Fond du Lac community – an increase of almost 10 percent from just three years ago.

Vista Outdoor To Close Bell/Giro HQ As Outdoor Businesses Merge; Appoints Sporting Products CEO
In a regulatory filing, Vista Outdoor announced an over $50 million cost reduction and earnings improvement program, including closing Bell/Giro headquarters in Scotts Valley, CA, spending cuts, EBIT improvements, and headcount reductions across brands and corporate teams. Jason Vanderbrink was promoted to CEO of Sporting Products.
Blue Ridge Chair Works Hires Head Craftsman
Blue Ridge Chair Works, a portable outdoor furniture manufacturer, hired Colin Buxton as a head craftsman who is also tasked with introducing a brand refresh.
Blizzard-Tecnica Hires Business Unit Director For North America
Blizzard-Tecnica hired ski industry veteran Topher Plimpton as the business unit director for North America for the U.S. and Canadian markets.
Templar Knife Adds Sales Agency For Southeastern U.S. Region
Templar Knife hired Core Line, a manufacturer’s rep agency, to cover the Southeastern states.
The Headrest Safe Company Taps Sales Group For TALO States
The Headrest Safe Company, LLC partnered with Frontier Sales & Marketing Group to oversee the growth and expansion of the company’s accounts in Texas, Arkansas, Louisiana, Oklahoma, and Mississippi.
Boot Barn’s COO To Retire
Boot Barn Holdings, Inc. reported that Gregory Hackman, executive vice president and chief operating officer, plans to retire in June. He will continue in his position until then and transition his responsibilities to other company executives.
Jetson Electric Bikes Recalled
About 53,000 electric bikes manufactured by Jetson Electric Bikes are under recall as the batteries can overheat, posing a fire hazard. The U.S. Consumer Product Safety Commission reported that two sisters, ages 10 and 15, were killed in a fire, and the company’s 42-volt Jetson Rogue started the blaze.

Authentic Brands Group Makes Binding Offer To Acquire Boardriders
Authentic Brands Group reported it entered a period of exclusivity and made a binding offer to purchase Boardriders, the parent of Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, and Honolua. Boardrider is owned and managed by Oaktree Capital Management, L.P. Terms were not disclosed.