EXEC: Norrøna Partners with Topsports for China Retail Presence
This China expansion is expected to complement Norrøna’s existing distribution across North America, Scandinavia, Central Europe, and Asia, including growing markets in Japan and South Korea.
E-Bikes: Rising Injury Risks for Riders of All Ages
According to the U.S. Consumer Product Safety Commission (CPSC), injuries from micromobility devices, including e-scooters, hoverboards and e-bikes, have risen by an estimated 23 percent annually since 2017. Notably, nearly half (46 percent) of all e-bike injuries from 2017 to 2022 occurred in 2022 alone.
EXEC: Deckers Shares Plunge on Weaker Hoka Growth in Q4 and Q1 Guide Miss
The Hoka brand drove a 3 percent year-over-year increase in the DTC business, which was said to reflect “continued strong growth from international regions and a slight decline in the U.S. due to some unique factors in the quarter.”
EXEC: Tariff Worries Overhang NSGA Leadership Conference Energy
Tariffs were top of mind at the NSGA 2025 Leadership Conference but so was confidence that the sporting goods industry would figure out ways to mitigate any fallout. Attendees told SGB Executive that suppliers were so far keeping price increases to a minimum while also ramping up communications with dealers to provide an early read on potential changes.
Hoka and Ugg Parent Deckers Brands Names New Board of Directors Chair
Davis succeeds Michael F. Devine, III, who is retiring from the Board after over 14 years of service, including six years as chair. Her appointment is effective immediately.
Deckers Posts Fifth Straight Year of Double-Digit Revenue and EPS Growth
Hoka brand net sales increased 10.0 percent, Ugg brand net sales increased 3.6 percent, and Other brands net sales, which now includes Teva, Ahnu and Koolaburra, decreased 6.3 percent year-over-year.
On Elects Helena Helmersson to Board of Directors
Helmersson brings a wealth of experience from her long-standing career in the fashion industry. She served as the CEO of H&M Group from 2020 to 2024. She began her career at H&M in 1997 as a business controller in the company’s buying office and advanced through key leadership roles.
Cole Haan to Launch Performance Golf Apparel Line Spring 2026
The global American lifestyle, footwear and accessories brand, reported signing an exclusive agreement with Catapult Group to introduce a new performance apparel division. Cole Haan Golf Apparel will launch globally in Spring 2026, with racket sports and performance lifestyle collections to follow.
Survey: Americans Are Willing to Sacrifice for the “Perfect” Vacation
Go City released the findings from its latest consumer survey, outlining the hallmarks of a “perfect” vacation and what some U.S. consumers will do to guarantee that experience.
Stif Mountain Bikes to Close In September
Stif Mountain Bikes, a Bristol and Yorkshire-based bike shop and bike brand, plans to close its doors in September.
Take a Video Tour of Wolverine Worldwide’s New Merrell and Saucony HQ
The centerpiece is a top-to-bottom renovation of 40,000 square feet, which houses the company’s two largest brands, Merrell and Saucony, the latter of which the company recently relocated to Rockford, MI from Boston.
EXEC: Arc’teryx Still King at Amer Sports But Growth Trend Moderates
For full-year 2025, Amer Sports expects the Technical Apparel segment revenue, which is primarily Arc’teryx, to increase in the range of 20 percent to 22 percent. Segment operating margin is expected at ~21 percent.
Repreve Maker Unifi Sells Plant for $45 Million
The company closed on selling its manufacturing facility in Madison, NC to an unidentified third-party buyer for $45.0 million, and reported it will use $25.0 million of the net proceeds to reduce the existing term loan and $18.3 million to reduce outstanding revolving loans.
EXEC: VF Q4 Profits Beat Plan as TNF and Timberland Deliver Healthy Growth
While Vans disappointed, VF Corp. saw a robust revenue performance in the fourth quarter by The North Face and Timberland while profits came in better-than-expected due to payback from its Reinvent transformation program. Outerwear as a “standout” for TNF while Timberland’s sales surged 34 percent on a currency-neutral basis in the Americas region.
Crocs, Inc. Moves Reilly to Corporate EVP and CBO; Heydude Needs a Leader
Reilly, formerly president of Heydude, will take over the role of corporate EVP and chief brand officer, including oversight of marketing and communications for the Crocs and Heydude brands. Andrew Rees, Crocs’ CEO, will serve as the interim president for the Heydude brand.
