SGB Outdoor

Champion Europe Appoints New Creative Director

Maurizio Donadi’s will oversee the creative development of Champion’s product lines and seasonal collections. His arrival is reported to mark a shift in the brand’s direction under the new ownership of Authentic Brands Group, which acquired the brand in October.

Nite Ize Spins Off Tru Zip to Stand-Alone Brand

Nite Ize, manufacturer of the Tru Zip toothless, dustproof and waterproof zipper, announced that the product now operates as an independent brand. Nite Ize, the product inventor, will remain its sole distributor.

S&S Activewear Taps Industry Veteran to Lead Hard Goods Division

Eric Levin brings over 33 years of industry leadership to this role, having previously founded Jetline, a promotional products business that merged with Prime Line in 2015, which Alphabroder acquired and became the supplier’s hard goods division. Levin served as executive vice president of strategy and growth.