Academy Sports Kicks Off National Ad Campaign through VYPE
VYPE signed its first national advertising contract with Academy Sports and Outdoors to provide targeted advertising in eight regions across the U.S. Through VYPE’s locally produced magazines and websites, Academy will reach key market demographics with f
New Deals for Under Armour and USF; Sport Chalet and USC
Under Armour has finalized a five-year contract to become the official athletic outfitter of the University of South Florida (USF). According to the St. Petersburg Times, Under Armour will pay USF $1 million over five years and will provide more than $1.8
Johnson Health Tech Merges U.S. Subsidiaries
Johnson Health Tech, Co. Ltd., based in Taichung, Taiwan, has merged its four U.S. subsidiaries. The new entity, named Johnson Health Tech North America Corp. and based in Cottage Grove, WI, combines Matrix Fitness Systems, Horizon Fitness, Vision Fitness
Asics Opens First UK Store
Asics plans to open its first UK store, on London’s Argyll Street, W1, in October as part of a global rollout of flagship stores…
SOLE Lands First OEM Deal for Moldable Footbeds
Swedish footwear maker Haglöfs will use moldable footbeds made by Sole in its entire spring 2009 line, marking the first such deal for SOLE, which has grown primarily in the aftermarket. Haglöfs – Scandinavia’s largest outdoor manufacturer – will include
Neville to Become CEO of Boathouse Sports
Shawn Neville, former president of Keds, has agreed to join Boathouse Sports, the performance-fabric team uniforms manufacturer, as its CEO, SportsOneSource has learned. The company, based in Philadelphia, currently produces team uniforms for eight sport
DC Opens Fourth Flagship in Orange County
DC, a subsidiary of Quiksilver, Inc., opened its fourth flagship store in the Irvine Spectrum Center in Irvine, CA. DC hosted a grand opening event on Saturday, September 20th. Located in the heart of Orange County, this is the closest flagship store to
Canadian IBD Distributor Expands W.L. Gore Line
W. L. Gore & Associates, Inc. selected Cycles Lambert to distribute its new low friction shifting and braking cable systems in Canada. Lambert, which earlier agreed to distribute Gore Bike Wear to Canada's IBDs, will begin carrying the cable systems
SCARPA N.A. Names New Dept. Head, Sales Rep
SCARPA North America added two new team members and promoted from within by announcing a new Sales Service Department Coordinator, Risa Drew…
Electra Taps Pacific Vet for Product Development Post
Chris Holmes has joined Electra Bicycle Company’s product development team. Holmes, who spent nearly seven years at Pacific Cycle in Madison, WI and five at Schwinn/GT in Boulder, CO, will utilize his background in sales and marketing as Electra’s Produc
Lion Brothers Names President
David F. Paulus was named president of Lion Brothers, the Owings Mills, MD-based manufacturer of apparel decoration and uniform identification. Paulus is an addition to the firm and reports to Susan J. Ganz who continues in her role as CEO…
Regent Sports Recalls Soccer Goal Nets After Child’s Death
The U.S. Consumer Product Safety Commission, in cooperation with Regent Sports Corporation of Hauppauge, NY, has announced a voluntary recall of MacGregor Folding Soccer Goals and Mitre Folding Soccer Goals after receiving reports of a child's strang
Forecasts Call for Lowest Holiday Sales Growth Since 1991
Two forecasters predicted sales growth this holiday season would be the lowest in 17 years, or between 1.5% and 3%. Online sales growth is expected to slow to 9% from 19% according to one forecast. Retailers, however, have prepared well for slower growth
Campaign Scrutinizes Cycling Brands’ Greenifieds
Sustainable Travel International has launched its Ride Local educational campaign, designed to inform the public about the benefits of cycling, and help consumers more easily identify bicycle manufacturers, bike shops, and touring companies who are commit
Timberland to Bring ‘Dig it” Festival to Four Cities
In a move to promote its new apparel collection, Timberland is sponsoring a multi-city festival to bring eco-minded activists and artists together through environmentalism, tree planting, art and music. These daylong events will take place in Boston, New
