SGB Outdoor

Newell Brands Outdoor & Recreation Core Sales Fall 21 Percent In Q2

Newell Brands, the parent company of Marmot, Ex Officio, Stearns, Bubba, Coleman, and Contigo, among others, generated net sales of $333 million, down 22.0 percent compared with $427 million in the prior year period. The decline reflects a core sales decline of 20.9 percent, as well as the impact of unfavorable foreign exchange.

Deckers Brands Lifts Outlook on Hoka and DTC Momentum

Deckers Brands raised its outlook for the year after reporting results for the fiscal first quarter ended June 30 that surpassed analyst targets. Direct-to-consumer growth net sales increased 35.3 percent to offset a slight wholesale decline. Among major brands, sales of Hoka’s jumped 27.4 percent while Ugg’s sales decreased 6.0 percent.

SRAM Names VP of Marketing and Communication

Chicago-based bicycle parts manufacturer SRAM has hired Josh Kendrick as its new vice president of marketing and communication (marcom). Kendrick will take over from David Zimberoff, who is moving on after leading the department for more than 24 years.

L.L. Bean to Open Two Stores in Quebec

L.L. Bean reported it will open its first two Quebec stores in Saint-Bruno-de-Montarville and Boisbriand. The outdoor retailer will also launch a French version of its website in Canada.