SGB Outdoor

Ski California Hires John Rice as President, Appoints New Chief Counsel

The 47-year ski industry veteran has been appointed the association’s new president. Rice, who has served as VP and general manager of Sierra-at-Tahoe since 1993, succeeds Mike Reitzell, now president and CEO of the National Ski Areas Association. The Board also appointed Kristin Bohm, Esq. specializing in ski industry defense, as special counsel to Ski California.