Outdoor Retailer (OR) reports that attendance at its Winter Market in January grew 1 percent as a 23 percent increase in international buyers and a 16 percent increase in the number of stores from the Northeast more than offset a 6 percent decline in drive-in attendees.
The data comes from a 15-page report released Tuesday that provides buyer statistics, demographic breakdowns, attendance figures and survey results.
Outdoor Retailer attributed the 6 percent decline in drive-in attendees to a tighter process for qualifying local and regional attendees to ensure the show admitted only legitimate industry pros, such as retailers, buyers and outfitters. OR also reclassified any attendee under age 16 from the retail buyer category. The result was a significant reduction in local attendance formerly identified as retailer, distributor or working media, yielding an improvement in the quality of attendee audience.
The report further documents an increase in attendance from key geographies, such as the Northeast and International.
The report includes:
- A letter from Nielsen VP and OR Show Director Kenji Haroutunian
- Comprehensive overview of attendance by category and region
- All Mountain Demo summary and highlights
- Post-show attendee survey results
- Media attendance highlights
- Mobile app engagement summary
- Retailer, brand and media testimonials
The complete 15-page OR Winter Market Post Show Report can be dowloaded.
