Outdoor Retailer announced the show’s popular demo experience, this year called “Urban Adventures,” will make its Denver debut downtown at Confluence and Commons Parks, on Sunday, July 22, 2018 from 9 a.m. to 4 p.m.
Located within walking, biking and free shuttle distance from all points downtown, and just five minutes by foot from Union Station, buyers from all categories are invited to “see, try and buy.” Urban Adventures will showcase products and trends in paddle, running/trail running, overland, camping, climbing, technology, fly fishing and more alongside the latest outdoor technologies.
The event will stage along the banks of the Platte River, at Commons Park, and take over the sandy beach at Confluence Park as a launch point for paddle demos up and down the Cherry Creek and Platte Rivers. Participants will have access to the whitewater features of Confluence Park itself.
The move to downtown Denver gives Outdoor Retailer the opportunity to work with local retailers and Outdoor Retailer brands to create consumer events separate from the Demo Experience, promoting the use of in-season, immediately available products while celebrating the outdoor lifestyle.
“Denver’s unique downtown outdoor landscape makes the first demo in the city not only exciting and insightful, but efficient for buyers flying in,” said Marisa Nicholson, the show’s director. “We also benefit from a strong retail presence. We know our event is going to generate a lot of interest and curiosity from the thousands of people living and working in the area that day, and we want to connect them with the retailers who have the gear they can try and buy now.”
Outdoor Retailer Summer Market runs from July 23 to July 26. Outdoor Retailer is owned by Emerald Expositions.
