Outdoor Retailer Summer Market, scheduled for June 23-25 at Colorado Convention Center in Denver, CO, is still on as of March 20 despite the spread of the coronavirus, the company announced in a Friday morning email.
The operator of the largest trade show for the outdoor industry said: “We are taking this news seriously as we evaluate how the show operates and how to deliver what the industry needs at this time.”
Many in the industry have told SGB they suspect the show will need to be canceled or postponed due to the coronavirus impact on large-scale gatherings.
SGB has been in contact with Outdoor Retailer on a regular basis and will continue posting show updates when possible.
Statement from Outdoor Retailer:
We are committed to supporting you and this community. As we take in the COVID-19 (coronavirus) updates, we’re keenly aware the situation is changing rapidly. It’s not business as usual, and the health and safety of everyone is top priority.
We are closely tracking recommendations from government and health authorities, and we are taking this news seriously as we evaluate how the show operates and how to deliver what the industry needs at this time.
Together with Outdoor Industry Association (OIA) and Snowsports Industries America (SIA) we are focused on making the best decisions for your health, your business and for our industry. And as we have conversations with brands, retailers, and partners, we are assessing all available options. Whatever decisions are made, know that your well-being and the vitality of our industry are paramount to us.
There are many unknowns, and we will continue to keep you updated as soon as we have more information to share. We are here for you, and as always, please reach out to us with any questions.
This is when we really miss the hugs and high-fives, so make sure and take time to reach out and support each other. We’re part of an awesome community and we will all move forward together.
Photo courtesy Outdoor Retailer/Emerald