Emerald Holding, Inc., the trade show operator of Outdoor Retailer, Surf Expo, Sports Licensing & Tailgate Show, and other to-the-trade events, announced that it has acquired 100 percent of the equity interest in Generis Group, a Toronto-based provider of B2B executive summits.
Terms of the acquisition were not disclosed.
“This acquisition is a strategic step in expanding Emerald’s presence in delivering proven, executive-level experiences across the U.S. and Europe,” said Hervé Sedky, CEO and president of Emerald. “These formats consistently deliver the highest satisfaction scores in our event portfolio and represent a key growth engine for the business. With the addition of Generis, Emerald will now host more than 50 executive summits annually, underscoring the strength, scale, and value of our offering. Together, we’re unlocking new opportunities to deepen executive relationships and drive sustained, long-term growth.”
Founded in 2014 by Francesco Scalzo, Jason Cheddie and Nadim Allidina, the Generis Group hosts eleven annual events across the U.S. and six in Europe. Key verticals include supply chain, manufacturing, packaging, digital transformation, and life sciences.
“We are incredibly proud of what Generis has achieved over the past decade,” said CEO Scalzo of his company. “We believe Emerald’s expertise will empower Generis to scale our impact even more rapidly and reach new heights, while staying true to what has made our events valuable to senior executives. Together, we’ll redefine what exceptional looks like in the executive summits space.”
“This milestone is a reflection of the extraordinary commitment of our team and the enduring value of authentic connection in business,” said Jason Cheddie, COO of Generis. “From the beginning, we built Generis with a clear focus on people — our colleagues, our clients, and the executive communities we serve. Partnering with Emerald gives us the platform to scale that vision, deepen our impact, and continue delivering experiences that are thoughtful, effective, and grounded in purpose. We are excited for what lies ahead.”
Image courtesy Generis Group
