Earlier this week, Outdoor Retailer, in conjunction with the Outdoor Industry Association, sent an invitation to thousands of outdoor industry retailers and exhibitors to participate in an online survey. Survey questions were designed to gauge the event experience of retailers and exhibitors at past Summer Market tradeshows, learn about their business needs and garner valuable input for future show direction and planning.
An electronic invitation to take the online survey was sent to over 6,000 exhibitors and retailers who had attended the 2002 and 2003 OR Summer Market tradeshows. The survey will be administered and analyzed by an independent third party — Boulder Sports Research, Inc. As an incentive to participate, all survey respondents will qualify to win free lodging at the upcoming 2004 Summer Market tradeshow (August 12-15) being held in Salt Lake City, Utah at the Salt Palace Convention Center. On May 24th, one lucky survey participant will be randomly selected for three free nights of lodging at an affiliated Outdoor Retailer hotel in Salt Lake City.
Outdoor Retailer serves a growing industry and consistently seeks the ideal show dates and locations that best serve customers' expanding needs. “Outdoor Retailer is responsible, in concert with Outdoor Industry Association to constantly review the best options for the show — to serve all customers within the outdoor marketplace,” said Peter Devin, Group Show Director for VNU Expositions.
“Through extensive research, client contact, and discussions with city leadership our goal is to determine the future location of Outdoor Retailer within the next few months,” added Devin.
Retailers and exhibitors who are interested in taking the survey should contact Outdoor Retailer by email at info@outdoorretailer.com. Results of the survey will be analyzed and announced to the outdoor industry in late summer.
