Outdoor Retailer on Thursday afternoon canceled its Summer Market show, set for June 23-25 in Denver, CO, due to the coronavirus outbreak.

It is the latest industry event to get scrapped because of the COVID-19 pandemic that has shut down most large gatherings, including sporting events, races and conventions.

“This is an unprecedented situation. In a world with so much uncertainty right now, we can take steps to help mitigate the spread of COVID-19 and support our industry through these challenging times,” said Marisa Nicholson, Outdoor Retailer senior vice president and show director. “It was a difficult decision to make as Summer Market is integral to the business of many and it’s the outdoor industry’s chance to gather as a community, but protecting the health and safety of everyone remains our top priority.”

Nicholson continued: “We have engaged brands, retailers, reps and partners to better understand the fast-evolving reality of the impact of COVID-19 on their businesses. With that information, we are designing digital solutions to serve our industry’s needs in ways that best suit these unprecedented times. It’s vital for the outdoor community to unite and stay connected, and we are committed to providing ways to reinforce buyer/seller networks; discover new brands, products and retailers; and access media and marketing tools. It’s our goal to help outdoor businesses navigate the path forward and preserve the passion that drives our industry.”

Details about the cancellation can be found by clicking here.

The announcement comes after OR had sent updates on March 4 and 20 stating that the event would still happen, though organizers were monitoring the situation.

SGB Executive will have more analysis on Friday, including an interview with Nicholson.