Outdoor Research promoted Katarzyna Schoewe to vice president Design and Product Innovation, Chris King to vice president Brand Creative and Alex Lauver to senior director of Materials Innovation and Sustainability.
In her previous role as senior creative design director, Katarzyna Schoewe, shown right, led the design team, architected the growth of the company’s product collections and worked to elevate the brand’s design aesthetic. As vice president of Product Design, Schoewe is responsible for creating a roadmap for commercial product creation and assessing material combinations and construction methods. She will also be a member of the company’s executive team. Before Outdoor Research, Schoewe held design roles with Under Armour, Pearl Izumi, L.L.Bean and Lands End.
Chris King, shown left, moves into his new job as vice president Brand Creative from his current position as senior director of Brand Creative. He is responsible for extending the brand’s reach with consumers and elevating content across various marketing channels. In his previous role, King focused on brand content creation. Before Outdoor Research, King was the creative director at Bamboo, a Seattle-based advertising agency. He also led the content team at Rover.com and owned a production company catering to the outdoor and travel industries for a decade.
Alex Lauver, shown bottom right, moves to his new position from his current role as director of Commercial Innovation. Along with bringing new material innovations to market in Outdoor Research products, Lauver’s new job reflects his and the brand’s focus on sustainability and will continue to be a focus moving forward. Lauver has also worked in product development at Outdoor Research and, before that, in product development at Eastern Mountain Sports, Eddie Bauer and Cabelas.
“As we move into the dynamic environment that is 2023, we’re evolving our business and setting the stage to continue to grow and resonate even more effectively with current and new customers,” said Roger Barton, president of Outdoor Research. “Kat, Chris and Alex have helped us elevate everything we’re doing in product creation, marketing and sustainability over recent years, and who better to hire into these new roles than the very people who have been leading successful efforts already. These promotions recognize their efforts to keep Outdoor Research in a leadership position.”
Photos courtesy Outdoor Research
