Outdoor Research expanded the sales territory for its Great Lakes territory sales rep team, Westbay Trading Co., to include the Midwest territory. Tom Meier, George Terrizzi, and Jim Misiewicz will represent OR in Michigan, Ohio, Indiana, Kentucky, Missouri, Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa, and Nebraska.

“Tom, George and their team have been invaluable in growing the brand through many years of dedicated partnership in the Great Lakes region,” said Michael O’Connell, director of North American Sales. “Their unwavering commitment and exceptional expertise have been instrumental in our success, and we are delighted to see these territories combine under their expert leadership.

“This strategic decision aligns with our commitment to elevating our market presence and providing superior service to our valued retail partners,” O’Connell continued. “Our team is enthusiastic about the opportunities this presents and confident that it will lead to numerous benefits, including enhanced support, brand alignment and collaboration within the Midwest territory.”

West Bay Trading Company, with over 40 years of industry sales experience, has represented Outdoor Research in the Great Lakes territory for 24 years. O’Connell said that the team’s industry experience and Outdoor Research brand story knowledge will help with OR’s growth in the Midwest territory.

“Expanding our territory reach with Outdoor Research is very exciting for me and my team,” said Tom Meier. “We are looking forward to connecting with new retailers and helping continue OR’s growth trajectory.”

Image courtesy Outdoor Research