The Outdoor Recreation Roundtable (ORR) hired Whitney Potter Schwartz as SVP of communications and operations, having held “significant roles in strategic communications and operations for the past decade,” said ORR.
Schwartz’s background includes working as deputy chief of staff and communications director for U.S. Senator Martin Heinrich. She also worked as the communications director for the American Civil Liberties Union (ACLU) of New Mexico and as a communications and publications associate at the Institute for Women’s Policy Research. She holds a BA from the University of New Mexico.
ORR President Jessica Wahl-Turner said of her hire, “Whitney is a mission-oriented leader who believes deeply in the uniting power of conservation and the outdoor industry, commented ORR President Jessica Wahl-Turner. “With her 20 years of experience in strategic communications in both the political and nonprofit settings, she brings battle-tested expertise, relationships, and management skills. Her passion for compelling storytelling and branding, forging new partnerships, innovative problem solving, and not only building a team but being a team player make her an invaluable asset to the organization.”
Potter Schwartz will reportedly oversee branding and communications, strategy, and events fo the ORR. She will support the organization’s development and operations goals through new partnerships and elevating its policy objectives for the outdoor economy at the national level. Her responsibilities also include helping to create a sustainability/climate strategy for the outdoor recreation economy and developing relationships to elevate recreation in the national dialogue.
Said Schwartz, “I am thrilled to join the Outdoor Recreation Roundtable, a pivotal organization leading the $1.1 trillion outdoor recreation economy. This opportunity to be a part of the premier coalition in outdoor recreation aligns perfectly with my passion for conservation and recreation and my commitment to advancing strategic communications, partnerships, and sustainability. I look forward to contributing to ORR’s mission and driving the industry forward during this critical time of growth and change.”
Images courtesy ORR
