Outdoor Media Resources has launched a new website designed as a source of information for outdoor writers, editors, and other industry professionals to help with their work, improve their business practices, and learn about social media.
Sherry G. Kerr, owner of public relations and marketing firm Outdoor Media Resources, says the site was developed with the goal of helping members of the outdoor media do their jobs. “Sometimes that means providing client information, but often it means advising them on improving their business practices, interacting better with manufacturers, promoting themselves and their talents, and learning some completely new skills.”
With more and more press outlets closing, publishing fewer issues, or reducing staffs, the competition is greater than ever for markets to publish writers work. “Improving their skills and industry relationships is one way to gain an edge over other competent writers,” says Kerr. “For over 20 years, Ive had an ongoing conversation with writers on these subjects, so this site is an easy way to make that conversation more accessible.”
One area the site will focus on is social media. “If you arent already using such social media platforms as Twitter, LinkedIn, and Facebook, youre late,” according to Kerr. “Want to network with other professionals from whom you can learn and possibly get job leads? Go online. Want to find outdoors enthusiasts who are not reading your magazines or buying premium TV channels? Go online. Theres an active and growing number of hunters, shooters, anglers, and other outdoors people using the internet, and the outdoors industry has been slow to address them. Some of the posts on outdoormediaresources.com will show you where to go online and what to do when you get there.”
