GoLite announced today that it has named Birmingham, Alabama based Outdoor Marketing Alliance (OMA) to manage the company’s sales in the North Central, South Central, Southeast and Mid-Atlantic regions, effective August 1, 2008.   


OMA is a focused group of veteran sales representatives with over 15 years of independent sales experience, and 10 years in retail sales, which include management and corporate buying for outdoor apparel and hard goods.  OMA’s existence has been supported by the representation of quality outdoor focused brands. 


“Bringing OMA on-board allows GoLite to have quality representation in several regions where we’ve been challenged over the years,” said GoLite Co-Founder and President, Demetri Coupounas. 


OMA will report directly to GoLite’s new Director of Sales, Todd Poseley.