Outdoor Footwear Growth Outpaces Apparel and Hardgoods in January; Lags for Total YEar

 

Very strong sales (+32.9%) in the outdoor specialty channels, comprised of Independent Outdoor Specialty and Outdoor Chain Specialty, easily offset Outdoor Footwear sales declines in the Sporting Goods, Internet and Family Footwear channels.
Overall Outdoor Footwear sales grew just 1.9% to $2.12 billion for the total 2010 retail fiscal year, but sales jumped 15.2% to $564.1 million in the outdoor specialty channels for the year.

Outdoor Apparel sales inched up just 0.6% to $331.3 million for the fiscal month ending January 29, 2011 in the trade channels tracked by SportScanInfo for OIA VantagePoint.  Sales in the combined outdoor specialty channels, represented by the Independent Outdoor Specialty and Outdoor Chain Specialty retailers, grew 0.9% to $103.1 million for the month.

Full year sales for the twelve-month fiscal period ending January 29, 2011 were up 3.8% to $3.72 billion.  Outdoor Apparel sales in the outdoor specialty channels increased 4.5% for the year, generating retail sales of approximately $1.24 billion.

Sales for the four-week month grew just 1.2% to $220.2 million for the period as the market starts to anniversary some of the solid growth posted at the end of the last fiscal year. 

Sales of Outdoor Hardgoods in the combined outdoor specialty channels, comprised of the consolidated Independent Outdoor Specialty and Outdoor Chain Specialty business, were up 1.5% to $58.4 million for the month ending January 29, 2011.
Full fiscal year sales of Outdoor Hardgoods in the channels tracked by SportScanInfo for OIA VantagePoint were up 5.0% to just over $5.0 billion for the twelve-month period through January 29, 2011.  Sales in the consolidated outdoor specialty channels were up 6.8% to $1.15 billion for the full fiscal year.