Peter Cohen has joined the Outdoor Cap’s executive team as head of product.

Cohen brings 25 years of international experience to the position, including consulting and management, marketing and branding, supply chain and logistics, and new market entry and development across multiple industries. He has worked with LinkedIn and Levi’s; license-holders Harry Potter and Marvel; retailers and supermarkets, Marks & Spencer and Sports Direct; franchises, Church’s Chicken and Hardees; and Amazon sellers.

“Peter’s vast background in sourcing and product leadership will bring a high-level focus to crafting our strategic approach moving forward. He will be leveling up that approach, and our leadership team is excited to partner with him on continuous improvement of our people, customer, partner, and product experience,” said Outdoor Cap’s CEO, Jeanelle Harris.

Cohen will lead the company’s product “roadmap and global sourcing strategy,” streaming process, optimizing cost, diversifying the company’s supply base, and integrating its teams.

Photo courtesy Outdoor Cap