Sales revenue for the Lafuma Group in the first half of fiscal 2011/12 increased 8 percent to €132.1 million ($176mm) as strong growth of its outdoor brands and growing sales to Asia more than offset a decline at its action sports business and flat sales at its equestrian business.


At the Great Outdoor segment, which sells the Lafuma brand, sales increased 10.9 percent to €47.0 million ($63mm). The strongest categories were camping furniture (+17%) and international sales, which increased 20 percent with growth coming from Northern Europe and Asia. The Mountain segment, which owns the Millet and Eider brands, generated sales of €48.2 million ($64mm), up 19.8 percent. That included 26 percent growth at Millet and a 19.8 percent increase in international sales.


Sales declined 9.7 percent at the Board Sports segment (Oxbow) to €27.1 million ($36mm). Oxbow sales improved over the second half of the fiscal year driven by the solid performances achieved in the retail store network (+10%). The company’s Country segment, which distributes the Le Chameau brand of equestrian lifestyle apparel, reported sales increased 1.1 percent to €9.7 million ($13mm). With a strong order book for all product ranges, sales growth under the Le Chameau brand should be higher over the second half of the fiscal year.
Companywide, Lafuma Group reported that sales in France rose 3.0 percent to €76.8 million ($102mm), while International sales increased 15.8 percent to €55.3 million ($69mm), led by 50 percent growth in Asia.