Ortovox, the mountain safety and alpine gear manufacturer, has promoted Stefan Kohlbauer to chief executive officer (CEO), effective March 1. Previously, he was the director of sales and marketing.
Kohlbauer’s appointment follows a transition period during which Martin Riebel, managing director of Schwan-Stabilo Outdoor GmbH, provided interim leadership.
“Stefan Kohlbauer is a very experienced industry expert with a profound understanding of the brand and the markets and a clear vision for the future of Ortovox,” said Riebel. ”His focus on sound growth, sustainability, innovativeness, and collaborative partnership will further strengthen our brand. I am particularly glad that we have been able to enlist an internal candidate for this important role.”
Kohlbauer, a passionate alpinist, based in the Tyrol region. He said of his appointment, “Ortovox stands for top quality, unmistakable design, innovation, and responsibility — not only in our products but also in the way we collaborate within our team and with our partners. I feel particularly honored to be given the opportunity to help shape the future of this unique brand. I’m looking forward to writing the next chapters in this success story along with Ortovox, our partners, and our dealers.”
The company, based in Munich, Germany, reported that as it continues to grow in the U.S., “Kohlbauer’s leadership will drive further innovation in avalanche safety, merino wool apparel and technical mountain gear.
Image courtesy Ortovox
