Ortovox, the specialist in avalanche safety equipment and technical mountain wear, announced a partnership with Elevated Adventures LLC, an agency owned by Joel Anderson, to lead sales efforts in the Northwest.

The coverage includes Alaska, Washington, Oregon, Idaho, and Montana. The hiring comes as Ortovox has marked its fourth consecutive year of double-digit turnover sales growth in the U.S.

“Joel Anderson brings a wealth of experience to the Ortovox team, and we are thrilled to have him represent us as we work to elevate our brand presence in the Northwest,” said Tom Mason, U.S. brand manager for Ortovox. “If wintertime snowsport participation is anything like we’ve seen in the past three months of summer, ski touring is going to be huge. People are going to head to the backcountry more than ever in an attempt to get away from the crowds, and with so many top touring destinations located in the Northwest, it’s essential that we’re there to provide safety equipment and educational resources for those zones.”

Elevated Adventures LLC is a sales agency based in Hood River, OR. Anderson has worked with brands like Under Armour, Rossignol Ski Company and The North Face—as well as in specialty retail with iconic snowsports shops like Sturtevant’s.

“I’m super excited to have the opportunity to work with Ortovox as we kick off the winter season. I’ve been in the outdoor industry for most of my career and have witnessed first-hand just how quickly Ortovox has grown in the US over the past few years,” said Anderson. “The priority Ortovox places on values—particularly as they relate to sustainability as well as avalanche safety and education—is something that really speaks to me about the brand, and I’m excited to keep the momentum going as we head into a busy winter season.

Photo courtesy Ortovox