OrthoLite has partnered with Carhartt(R) to incorporate its insole technology into the work brand's footwear.
“We are excited to launch OrthoLite technology in Carhartt footwear,” said Pamela Gelsomini, OrthoLite president. “OrthoLite technology is the perfect foam for this tough footwear; when a consumer thinks of Carhartt footwear, they think of durability, functionality and comfort. These are two great brands in one great product that will create a long and loyal relationship with customers.”
First introduced in January 2012, Carhartt spring line consists of 26 styles with an additional fall line expansion of 22 styles to be launched in August. Known for its legendary durable work products for men and women, Carhartt will look to expand into outdoor and casual footwear lines in coming seasons.
“When looking to enhance the comfort level of our footwear, OrthoLite was an easy choice,” said Sue Fuller, general merchandising manager for Carhartt. “Now that Carhartt chose OrthoLite as a consistent and integral component throughout the entire line, hardworking men and women and outdoor enthusiasts alike are certain to appreciate the great stability and resilience this insole has to offer.”
Carhartt footwear is available at the company's own retail stores, work doors, farm and ranch outlets and sporting goods retailers nationwide.