OrthoLite announced its continued relationship with Asics. To celebrate the partnership, OrthoLite and Asics are teaming up to
give away free pairs of Natural33 shoes through a Twitter sweepstakes running
from Jan. 8 through Jan. 15.

To enter, participants must craft a tweet including both @Asicsamerica
and @OrthoLite Twitter handles explaining why they want to try a pair of
Asics shoes with OrthoLite insoles. Two winners will be randomly
selected and OrthoLite will notify winners with a Twitter direct message
requesting address and shoe size. Product will be shipped to the
winners in February 2014. Sweepstakes is limited to consumers who live
in the U.S. and Canada, age 18 or older.

The announcement furthers over a decade-long partnership between OrthoLite, a maker of open-cell foam insoles, and Asics America.

“Asics has been our trusted partner for more than a decade because they understand the importance of performance and comfort when it comes to running and fitness,” said Pamela Gelsomini, OrthoLite president. “The Natural33 collection shoes create an added level of performance cushioning by using OrthoLite in both the sockliner and the strobel lasting under the insole. This technology brings the OrthoLite comfort deeper into the shoe for an enhanced level of performance in cushioning, breathability, and moisture management.”

“As an innovator of performance running shoes, we look for partners that match our business principles,” said Jim Monahan, VP, footwear of Asics America. “OrthoLite makes a premier product available for both sockliners and strobel material and the partnership is a natural fit driven by collaboration. We will continue to work together to innovate and provide the best solutions for our customers.”