Original Penguin launched its pop-up store in Aspen, CO located at 555 East Durant Avenue next to the Aspen Mountain Club. It will serve as a sneak peek into the brand’s upcoming new store concept.

Oscar Feldenkreis, CEO and president of Perry Ellis International, stated, “We are excited about the new store. Not only is it in a strategic location that appeals to our core customer but it rounds out our efforts in building our retail vision for Original Penguin.”

Original Penguin offers a range of apparel and accessories for the modern urbanite.