Original Penguin by Munsingwear and Grand Slam brands, (divisions of Perry Ellis International), have signed an extensive, multi-year partnership with USA Pickleball. The brands will serve as the Official Apparel Partner and exclusive Referee Program sponsors.
USA Pickleball will launch a new online store shopusapickleball.com with exclusive co-branded merchandise.
Pickleball, with “over 4.2 million players in 2020, had an increase of 700,000 participants over 2019, despite the pandemic.” Original Penguin by Munsingwear will launch a new apparel line for Pickleball players in Fall 2021.
“We are ecstatic to be at the forefront of one of the fastest-growing sports and see a tremendous opportunity to expand our footprint in a growing paddle sports industry. The collection will offer functional style and iconic logoed apparel to pickleball players,” stated Oscar Feldenkreis, CEO and President. “Additionally, sponsorship of prominent USA Pickleball tournaments will generate additional brand awareness and exposure through various marketing platforms and activations.”
“To partner with a premier fashion house such as Perry Ellis International and the Original Penguin by Munsingwear and Grand Slam brands for our pickleball community, staff and referees is a great honor. We are excited for this new partnership and the opportunities that lie ahead,” said Stu Upson, USA Pickleball CEO. “As an organization, we are thrilled to see the exponential growth in the number of players throughout the United States and the opportunity to attract and retain the best referees through this partnership.”
Photo courtesy Original Penguin by Munsingwear and Grand Slam Brands
